GUD is an urban lifestyle backpack company founded by Igor Gud and based in  Kyiv, Ukraine

The brand is on the top list of Ukrainian first lady Elena Zelenska, celebrities such as Maye Musk, Rita Ora, Amanda Steele, international bloggers etc.

We operate our own sewing factory in Kyiv, Ukraine where our bags are  constructed with quality materials and made to last.

OUR MISSION is to create long-lasting, high-quality, and well-designed backpacks  with an urban appeal, perfect for Everyday Adventures. 


For the past 10 years we have been designing and manufacturing GUD bags at our own factory in Kyiv. We build products from scratch by hand using the most  durable materials. We care about every stitch, every cut, and every detail. We use  fine sewing equipment and parts to build products that will stand the test of time.  We are proud of our craft and love working together in Ukraine.