POCHÉ is a demi-fine jewelry line for those who want to make an impact. Crafted, hand-finished pieces are unapologetic in their experimental combinations of bright colors, materials and shapes. The one-of-a-kind designs speak for themselves and they make a statement about your values. We want our products to have an impact on vibes, not our environment.
POCHÉ was founded in Ukraine in 2019 by Tati Brailova and Nadya Syomik. Much like the confident pieces they create, they celebrate their story’s unconventionality — two friends turned forever soulmates from opposite professional backgrounds, who launched a luxury jewelry line months before a global pandemic. Then a war.It wasn’t easy. It wasn’t supposed to work. But it did.
Tired of the millennial minimalism that has homogenized mainstream style, Tati and Nadya became obsessed with the powerful ways a small piece of metal can have a massive impact on a person’s mood. Realizing their opposite skill sets in branding and business were actually complementary, they used the resources available and took action. POCHÉ was born.
By embracing their differences instead of apologizing for them, Tati and Nadya have realized a brand that speaks to a global community of creators, change-makers and fellow action-takers who define themselves by their differences. And want to make a difference in this world.
That is why POCHÉ is an entirely vegan brand, with sustainable and circular ambitions. Jewellery should impact style, not the planet.
POCHÉ pieces are designed to provoke thought and attract attention. Each mindfully enhances the style, personality and vibe of their wearers through playful combinations of color and shape. Never subtle, always with a strong point of view. Just like their wearers, they are not for everybody — and that is what makes them exceptional.
Today the POCHÉcommunity is growing, from Dua Lipa to Joey King & Jasmine Savoy Brown. Some live in the east, others in the west; many are women, others are men. All are driven. They are the visionaries, artists, thinkers, innovators and boundary-breakers who are not just part of the conversation, but are starting it.
Join them. Join us. Be POCHÉ.
Our philosophy is to build a mindful company to make the world a better place. By embracing differences instead of apologizing for them, we have realized a brand that speaks to a global community of creators, change-makers and fellow action-takers who want to make a difference in this world.