J’amemme is a pure but wearable couture brand that stands out of the crowd with its architectural silhouettes and signature pleats
Three outstanding features of the brand are handcrafting of every single detail and pleat, architectural and hyperbolized shapes and volumes and a zero-waste direction. Unique fabrics and textures are laid in the foundation of the brand DNA, which highlights female vulnerability and power at the same time.
Though the brand has been existing since 2018, it has already been featured in the most significant media resources such as Vogue, Elle, Harper’s Bazaar, Cosmopolitan, L’Officiel and Marie Claire all over the world. Its outfits has appeared at New York Fashion week and were worn by Leonie Hanne, Kat Graham, Coco Rocha, Jamala and many other world-known celebrities.
The creator and heart of J’amemme, Julie Yarmoliuk, has always been dreaming to create truly Ukrainian couture outfits, that would be a pure retransformation of nature and architecture into high fashion. The designer believes that every masterpiece – a painting, sculpture or outfit is a result of a thorough work.
“That is why the challenges of creation and uniqueness of every unit are the fundamental features of the brand DNA” says Julie.