FROLOV

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FROLOV IS A COUTURE-TO-WEAR BRAND THAT COMBINES FLAWLESSNESS AND COMFORT, INTELLIGENCE AND PROVOCATION, SOCIAL RESPONSIBILITY AND SERENITY

It originates at the heart of Kyiv, where it was founded back in 2015 by Ivan Frolov – designer and now a creative director of the brand.

«Sometimes people pronounce FROLOV as for love – and there is no mistake. Cause the first thing we create as a brand is a LOVE, and everything we do is with love. That's why the anatomical heart is our logo, and we put it out on each of our pieces», – Ivan Frolov describes.

Freedom and provocation were the brand’s drivers since its first collection. Through clothes, frolov explores and communicates messages the brand feels important to raise. It’s about transsexuals’ culture, bdsm ethics and aesthetics, fetishism, lgbtqia+ movement

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Famous Faces Wearing FROLOV

  • Beyoncé

  • Jennifer Lopez

  • Rita Ora

  • Khloe Kardashian

  • Beyoncé

  • Winnie Harlow 

  • Jesse Jo Stark

  • Chloe Bailey

  • Remi Cruz

  • Sydney Sweeney

  • Tina Karol

  • Måneskin
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