GASANOVA is a couture and pret-a-porte brand that combines a love of comfort, quality and uniqueness. The brand comes from in Donetsk, where back in 2013 it was made by designer Elvira Gasanova.

At the moment, the brand produces many different garment: the Wedding line, Sport, Crystal and Casual. The pieces by Gasanova were worn on Gigi Hadid, Kourtney Kardashian, Irina Sheik, Lais Ribeiro, Bleona Qereti, Toni Braxton, Vanessa Hudgens, Toni Garrn and more.

Elvira Gasanova is a Ukrainian designer, creative director and founder of the Gasanova brand. A dentist and event organizer since her school days, Elvira volunteered for Fashion Week in Donetsk and decided to create a fashion brand on her own.

The war in Donetsk forced her to move from Donetsk, but love for fashion and own bussiness helped her not to stop, but start building a brand in the capital. From the first years of its existence, Ukrainian and international stars fell in love with the brand, so that the international super model Snezhana Onopko became the first face of the brand's campaign, and then Alina Baikova was the main ambassador and friend for a long time. Elvira is the first Ukrainian designer whose dress appeared on the Oscar’s Red Carpet ( Crystal “naked” dress was worn by Bleona Qereti in 2018. And later, crystal dresses became bestsellers of the brand, just like vintage denim jackets once here before, as in 2014 were popular ones in Ukrainian music industry.

The strength of the brand is also a huge size chart and versality of products. 

“It is very important for me every girl in any size to feel special, and therefore you can come to us without waiting for a special tailoring and in-a-minute buy a suit or dress and be stunningly beautiful”- says Elvira.  

There are a lot of girls among them, with mothers, daughters and grandmothers, and each of them has something to choose from Gasanova!

This brand is also about slow fashion. “We desing our pieces to be called timeless and with an extended lifespan”.

This is an exclusively family brand, so it is sacred to me as is the family.

The Gasanova team is 35 people in the state and 100 more outsourced, and I love them all like family!