DZHUS is a conceptual clothing and accessories brand founded in 2010 by Ukrainian designer and stylist Irina Dzhus. Avant-garde yet utilitarian, DZHUS designs are internationally recognised by their innovative cut and multi-purpose transformations.
Initially designed as womenswear, many of DZHUS garments have unisex aesthetics and fit.
Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Eurovision-2016 winner, Jamala from Ukraine.
The fashion house has collaborated with such movies as The Hunger Games, Star Trek Discovery, Goat Rodeo as well as leading beauty brands, Saco and Davines.
DZHUS has been featured in the top international press: Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Kaltblut, ASVOF, Dezeen,and many more.
As a vegetarian-friendly brand, DZHUS uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine.
In 2021, DZHUS’ eco project, “Unpacking”, was awarded a special prize at Fashion Film Festival Kyiv. Short-listed for the International Woolmark Prize back in 2015.
DZHUS is now stocked at concept stores in Japan, China, Portugal, USA, UAE, Saudi Arabia, Kuwait, Australia, and sold online worldwide.
Since Russia began its attack on Ukraine, Irina Dzhus had to flee her Homeland and found her refuge in the EU, working between Warsaw, Paris and Berlin, while, Irina’s husband and business partner Anatolii Elgert has resumed DZHUS’ production in Kyiv.
DZHUS has been donating 30% of its profit to Ukrainian animal rights organisations and the army.