MEET OUR TEAM
JEN SIDARY
Founder & CEO
As a chief merchant and seasoned e-Commerce expert specialising in luxury fashion, Jen Sidary has led and implemented partnerships between brands and established retailers from around the world, with a career spanning three decades.
She is an industry veteran who started spending much of her time in Ukraine since the end of 2020 and was a fashion expert for USAID’s Competitive Economy Program pioneering the idea to showcase Ukrainian designers at New York, Paris and Milan Fashion Weeks. Sidary created ANGEL FOR FASHION in March 2022, a multi-brand fashion eCommerce website and wholesale platform to support Ukrainian fashion designers.
Sidary was formerly the President of Vivienne Westwood America, the Head of Zappos.com luxury website, an Amazon subsidiary, including launching the strategic alliance for Zappos Couture with the late André Leon Talley. Sidary now resides in Spain focused on helping independent designers grow their brands globally who has also become an activist for freedom and democracy.
«Fashion is more than being concerned with what is in our closets, it’s about supporting people, humane causes, and raising awareness.»
ALINA BAIRAMOVA
Chief Marketing Officer
Alina is a proud Ukrainian and a creative force with nearly 24 years of experience in both the Ukrainian and U.S. markets. A brand visionary and true fashion enthusiast, she specializes in shaping communication, visual identity, and brand growth on a global scale. Her expertise has helped define market leaders across industries, and she has collaborated with powerhouse brands such as Levi’s, Macy’s, PepsiCo, USAID, and the Paris 2024 Olympics.
A keen brand strategist and storyteller, Alina has been instrumental in shaping Angel For Fashion from its inception, crafting its essence and guiding its evolution. Her work centers on audience insights, communication strategies, and messaging that drive AFF’s global recognition and expansion. More than just a shopping platform, Angel For Fashion is a mission—one that elevates Ukrainian fashion on the world stage, amplifying its influence, visibility, and success.
«Meeting the world was always inevitable for me and the war on my country simply accelerated my journey.»
ANYA VASYLENKO
VP OF SALES
Anya Vasylenko is a Ukrainian-born, NYC-based industry leader with over two decades of experience across three continents. She has played a pivotal role in the growth and expansion of both heritage fashion houses, including ISSEY MIYAKE, where she served as Director of Sales for 11 years, and independent brands such as Zero Maria Cornejo, Rokh, and others.
Specializing in luxury wholesale, retail sales, merchandising, marketing, and e-commerce, Anya excels in strategic brand and product development, global distribution, and innovative partnerships and collaborations. Her vast global network and deep market expertise across the Americas, Europe, the Middle East, and APAC allow her to navigate complex market demands and position brands for success.
As the driving force behind ANGEL FOR FASHION B2B, Anya curates brand and product assortments, orchestrates events, and forges strategic partnerships, leading to successful brand launches and the global wholesale expansion of ANGEL FOR FASHION. At the core of Anya’s approach is an interdisciplinary, human-centered strategy ensuring that brands scale with authenticity and resonate across industries and cultures.
«Do what you believe in with passion and integrity, and the sky won’t be a limit—it will be your starting point.»
MARYNA YATSENKO
Senior Brand Manager & President AFF NGO
Born in Kharkiv, Ukraine, Marina is a dynamic and accomplished Senior Brand Manager with a rich background in international sales and brand development across various industries. Holding both a Bachelor’s and Master’s degree in Marketing with honors, she has always been driven by a passion for the fashion industry, a dream ignited in her school years while watching Fashion TV.
Marina has been working closely with Ukrainian designers, co-organizing showrooms during Fashion Weeks with Jen Sidary and her missions with USAID. She plays a key role in shaping ANGEL FOR FASHION and joined the company from its inception in 2022. She continues to be an integral part of the team, curating new collections, overseeing the visual presentation of the website, and ensuring a seamless customer service experience.
Beyond her role in brand management, Marina is also the President of the ANGEL FOR FASHION NGO, an organization dedicated to supporting the Ukrainian fashion industry and designers affected by the war. The NGO works to unite, promote, and empower Ukrainian creatives worldwide, with a focus on women’s development, fostering resilience, and growth during these challenging times. Her expertise extends beyond fashion as she has orchestrated high-profile international events that have gained recognition beyond Ukraine, bringing together professionals from various fields. Her keen eye for curation, strategic vision, and unwavering dedication continue to elevate brands and create new opportunities for Ukrainian designers on the global stage.
«The world belongs to those who dare to dream and act.»
