HER CIPHER

SHOP COLLECTION

HER CIPHER “hər ˈsaɪ.fər” was created for women who move with purpose.

Designed with a New York mindset and produced in Ukraine using carefully selected materials and responsible manufacturing practices, each garment reflects the resilience, precision, and dedication that have long defined Ukrainian craftsmanship.

Women who lead, build, create, and make decisions that shape their lives and the world around them. Women who value substance over excess, quality over quantity, and understand that true confidence is built through consistency, intention, and self-belief.

The brand was founded on the belief that sustainable fashion should not require compromise - and that responsibility, structure, elegance, and ambition can coexist within the same wardrobe.

At its core, HER CIPHER challenges one of the industry's most persistent myths: that sustainable clothing must look casual, understated, or disconnected from contemporary luxury. Sustainability is not an added feature of HER CIPHER - it is woven into its foundation.

Famous Faces Wearing HER CIPHER

  • Alina Baikova

  • Severine Keimig

  • Eva Noblezada

  • Marina Testino

  • Chrystie Tyler

  • Isabella Grutman
I WANT TO SHOP HER CIPHER

Sasha Troshchynska

Ukrainian designer Sasha Troshchynska founded HER CIPHER to create timeless, high-quality womenswear with a focus on thoughtful design and responsible production. After moving to New York in 2015, she built a career as a fashion stylist and creative director, with work featured in Harper’s Bazaar, ELLE, V Magazine, InStyle, and i-D.


"Humanity should think more carefully about the legacy it leaves behind. Fashion is one of the most visible expressions of our values and if it isn't sustainable, it isn't truly luxury."
— Sasha Troshchynska