We, founders and creative heads of the FINCH brand, a family couple of Kateryna Biakova and Maksym Holub, decided to change our lives dramatically in 2013. We’ve left our stable jobs in IT- and law companies, moved to Kyiv and began building a business: a decent fashion brand in the middle market segment. Since 2015 FINCH started creating more sophisticated collections and in 2018 became resident of the Ukrainian Fashion Week.
Among our major inspirations are wabi-sabi culture, auteur cinema, avant-garde music, contemporary art. Our key features are natural fabrics, multilayered geometric silhouettes, custom prints and collaborations with artists, cross-sectoral and tech integrations. We are first to use digitalization and augmented reality on Instagram to make the brand recognizable worldwide.